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Todd Barton -
Richard Brown -
Erik Davis -
Alan Dunning -
Ivar Hagendoorn -
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Symposium

Erik Davis, Keynote Speaker
Experience Design (And the Design of Experience)
Presented Friday May 10th at 8pm

All art and culture works with material, whether it be paint, or words, or sound. The converging flows of electronic, virtual, and immersive media, along with the construction of more intense and immersive technologies, suggests, I believe, that the most contemporary material of cultural production is nothing less than human experience itself. While defining what we mean by "human experience" is a tricky proposition, to say the least, I believe that it is vital that we shift away from the overly semiotic and structuralist accounts of subjectivity popular in the late twentieth century, and to affirm a model of consciousness which allows for a gradual but clear distinction between meaning and sensation, narrative and intensity.

Across the fields of art, architecture, media, music, pharmacology, even spirituality, we are moving towards the intentional and multi-dimensional stimulation and production of a complex range of increasingly im-mediate human responses, including the direct induction of classic "altered states of consciousness." These responses extend far beyond (and below) the traditional object of communication: the conscious human subject conceived as a rational agent and a reader of meanings. In other words, as science, pharmacology, and media technology deepen their understanding of how the human nervous system joins with the ever mercurial psyche to produce a lived sense of reality, these knowledges are becoming integrated into the engines of cultural production.

A quick scan of our sociocultural landscape suggests that, in terms of artistic practices, mass entertainment, sports, and emerging technologies of pleasure, productive forces are increasingly targeting experience itself - that evanescent flux of sensation and perception that is, in some sense, all we have and all we are. In this talk, I will explore a few facets of experience design, including the rise of the so-called "experience economy," the intensification of tourism, and the rise of extreme sports and Hollywood special effects. Finally, I will explore how art and spiritual practice both suggest modes of experience design which challenge the dominant logic of commercial and ideological culture as it shapes our collective experience of reality.

Erik Davis - Biography
Erik Davis is a San Franciso-based writer whose1998 book, TechGnosis: Myth, Magic, and Mysticism in the Age of Information is currently being translated into six languages. Davis is a contributing editor for Wired and Trip, and has also contributed articles and essays to a number of magazines and book anthologies. Some of his work can be accessed at http://www.techgnosis.com